Reviving Craft Into Relevance
About Us
India is a living archive of rare, beautiful crafts—a surreal depiction of our culture. AME by Geethica Naidu is a humble homage to this very rich heritage. Inspired by India's vast regional diversity, the brand is driven by boundless curiosity. Motivated by this passion, AME sets out on journeys to discover and revive disappearing art forms, creating platforms for artisan empowerment while preserving and promoting craft clusters.
Shades of Ladakh
In the calm of these mountains, time feels suspended — the silence carrying its own rhythm of soft winds, shifting light, and the slow weathering of stone.
Tseri is a collection inspired by this stillness and spirit of the mountains.
Expression
Meets
Art
Honouring the Himalayas
Carrying the soul of the Himalayas to the world, Pashm is a sartorial expression of AME, embodying the brand’s ethos of conscious revival. Here, the legacy of the forgotten textiles finds new life, paying tribute to the artistry of our hills and the hands that keep them alive.
The Creative Heart of AME
Set in the canopied lanes of North Bangalore, AME Design Studio is where the story unfolds. Here, forgotten craft clusters are not only researched, traced, and awakened but also reimagined for a new time. The studio is a quiet force—minimal in form, yet deeply layered in meaning. Carved in stone and softened by the play of light through the day, it reflects Geethica’s inner world—grounded, intentional, and driven by a need to create with purpose.
The Land - to - The Loom
The Land
The Loom